Christina Bouglass is a brand building & marketing expert with 20 years’ experience in big multinationals, including Procter & Gamble, Coty and The Wella Company.

In 2022, she left her corporate career with the desire to contribute her skills towards creating a better world.

She is the founder of The Butterfly Movements, a boutique consultancy which supports purpose-led brands to scale their impact. She is also a marketing lecturer at the Haute Ecole de Gestion, here in Geneva and is writing a book about her ”pivot to purpose” experience when leaving the corporate world and how it shifted her vision of marketing.

She is truly passionate about the opportunity and responsibility of marketing in contributing to the long-term well-being of all people and planet and this will be the focus of her talk today.